Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Big picture: Google is shifting from a search engine to an answer portal; Facebook, Twitter, LinkedIn, and the rest of the social web are becoming walled gardens that keep traffic in, rather than sending it out; and web users – all of us – are changing our expectations and behaviors in ways big and small. In this presentation, Rand will deep dive into the scariest trends we all perceive and attempt to show what’s real, what’s not, and where opportunities still exist.

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

Eric Enge is a Digital Marketing Principal for Perficient. Previously Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2018, Eric was awarded Search Personality of the Year by the Drum US Search Awards, which is the third time he’s personally been recognized by the industry.

He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.

She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz.

An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Jessica Grammer is a Senior SEO Advisor at FedEx, where she leads and executes the organic search strategy for the enterprise. Her data-driven approach and emphasis on creating customer-centric experiences based on search insights and analytics has helped to improve the company’s search authority, audience growth, site engagement, and customer acquisition.

Prior to joining FedEx, she worked as a Senior Content and SEO Strategist for Wunderman Thompson in Memphis, TN working with numerous Fortune 500 clients across industries, including healthcare, insurance, finance, and eCommerce.

Chanelle Harbin is an experienced digital marketing professional leading SEO, ASO and acquisition strategy at Disney Direct to Consumer and International. As a part of the Growth Marketing team, Chanelle has supported a variety of marketing initiatives for the Oscars, Disney+ and various product marketing and fan engagement efforts. With a strong agency background and a strong focus on SEO, she executes digital marketing strategies to maximize video consumption while supporting multiple brands including ABC, Oscars, Freeform, DisneyNOW, Nat Geo TV and FXNOW.

Matt leads the organic search team for Perficient and first entered the digital marketing industry in 2004. He has worked in various agency and consulting roles, optimizing enterprise sites and SMBs in a variety of industries. Matt has deep experience establishing technical SEO best practices for a number of platforms, including Magento, Sitecore, AEM, and WordPress. He prides himself on providing effective acquisition strategies that effectively blend efforts in organic and paid channels. Since joining Perficient, Matt has worked to significantly improve the Organic Search team’s approach to both site migrations and ongoing campaign-based management.

When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, “You Should Test That!”, which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements.

At eBay, Pete is responsible across all markets for everything SEO, Product Pages/Listings, User Reviews and other UGC and Site Architecture as part of the Shopping Experience team (how people find, engage and buy on eBay). He also works closely with the Paid Search teams and Affiliate network.

Before eBay, Pete worked for Hotels.com/ Expedia where he led their SEO efforts for over 5 years. Previously a designer, e-commerce developer, and analyst, he has covered a wide range of disciplines, but SEO has been a core discipline for the past 12+ years.

Alex Harris is an expert in lead generation, conversion rate optimization, and website personalization. Since 2000, he has created thousands of landing pages and performed over 7,000 different A/B tests. While many web marketers only focus on great-looking websites, Alex’s team focuses on designing and developing high-converting landing pages, subscription websites, and eCommerce stores.