Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.

Chris Brogan is the CEO of Owner Media Group, a New York Times bestselling author of nine books and an internationally sought-after keynote speaker. He has spoken for or consulted with some of the world’s biggest brands, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. With expertise in content, digital marketing, lead generation, business growth, and more, Chris works with marketing and communications teams to more effectively reach people who want to be seen and understood before they buy what a company sells.

Duane Forrester is VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers. Prior to joining Yext, Duane accumulated over 20 years’ experience in the search and social fields. Along the way, he worked in marketing & PR with Caesar’s Palace, ran his own websites, communities and consultancy, and worked for small and enterprise publishers online. Duane’s past work includes almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

Eric Enge is General Manager of Digital Marketing for Perficient Digital, a full-service, award-winning digital agency. Previously Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2018, Eric was awarded Search Personality of the Year by the Drum US Search Awards, which is the third time he’s personally been recognized by the industry.

He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.

Ben is a Developer Advocate at Google, where he’s working to help the Web be faster and more beautiful. Prior to Google, he worked at the New York Times and AOL, and before that he was a full-time musician. He earned a BA in Computer Science at Harvard and a PhD in Music at the University of California. Rumor is that he still runs a band called Ancient Babies.

Jordan Silton is Director, SEO Marketing at CoStar Group, where he leads the search engine optimization (SEO) practice for the Apartments.com Network of rental marketplaces including Apartments.com™, ForRent.com®, Apartment Finder™, ApartmentHomeLiving.com™, Apartamentos.com™, WestsideRentals.com™, ForRentUniversity.com®, AFTER55.com™ and CorporateHousing.com™.

An accomplished digital marketing professional, Jordan previously crafted and executed SEO and digital media strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, GameStop, Kimberly-Clark, Lowe’s, NASCAR and Zaxby’s. Jordan holds degrees in Marketing and Organization & Management from Emory University’s Goizueta Business School and Theater Studies from Emory College.

Susan is Account Group Director at Aimclear®, a multiple award-winning, integrated marketing agency. She has spent the past 13 years in digital marketing both in-house and agency-side, in roles spanning everything from content to paid media. Her deep experience in consumer brands fuels her passion to help shape smart, successful marketing for businesses of all kinds. She has actively managed media spends totaling hundreds of millions of dollars in her career span, working with names such as Circuit City and General Motors. Beyond a fixture as a frequent international conference speaker on integrated paid media strategy, she’s also a contributor on sites such as MarketingLand.com and SearchEngineJournal.com, and has been featured on NPR and Wired.

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators build great content on the Web. He is involved with the W3C as well as the global web and JavaScript developer community, working to keep the Web open. Martin has over a decade of experience in software engineering in multiple fields.

Shawn is the Senior Director of Marketing at BOLD managing the SEO, Affiliate and Social Media teams. He has worked across multiple verticals at companies like Match.com Group, Dominos Pizza, Citibank, and Fandango, and has also led the digital marketing teams at several agencies and large production companies. Shawn has almost two decades of experience in SEO, SEM and Web Analytics. His passion for SEO started back in 2000 and has since expanded into paid search, social media and affiliate program management.

Kathryn leads the digital analytics practice within Perficient and has over a decade of experience developing advanced analytics tracking and reporting solutions. She has engaged with clients across a variety of agency and consulting roles, assisting brands like Ford, Coca-Cola, Hertz and many others in gaining insight into user engagement with their web properties. Kathryn has experience with a multitude of analytics tools, specializing in Adobe Analytics, Google Analytics and tag management platforms.

Jenny Halasz is the President and Founder of JLH Marketing, Inc., a consultancy that specializes in search strategy. With almost two decades of experience in SEO, PPC, mobile optimization, affiliate marketing, and analytics, Jenny develops cohesive strategies based on data points and client priorities across all aspects of a client’s business. She has worked with dozens of blue chip clients as well as small enterprises and startups, including Advance Auto Parts, Duke Health, UNC Kenan-Flagler MBA, NVIDIA, SAP, Humana, Motorola, CitiFinancial, Lions Gate Films, and the 9/11 Commission.

Grant is the Agency General Manager for Perficient Digital, a digital agency that delivers brand experiences to B2B and B2C companies like Lids, Caterpillar, and Mohawk. He has more than 20 years of experience in the digital space, starting as a developer and moving into architecture, consulting, thought leadership, and digital marketing. As a former mobile and digital architect, Grant has a unique perspective on enterprise mobile strategy. He is passionate about sharing his insights with clients to change the way they use mobile technology to power their businesses.